Marketing and Consumer Behavior


Marketing and Consumer Behavior

Page 4 of 29
Larry Promisel, Camuto Group, wwd digital forum, brand ambassadors, digital, direct-to-consumer, millennials, QR codes,

Camuto Group Using Digital to Leverage Offline to Online

The company uses a variety of channels to digitally engage its customers.

Rachel Tipograph, Gap, digital media, Lo-Fi Brand Marketing, Twitter, Facebook, YouTube, Pinterest, Tumblr, wwd digital forum

Gap Inc.'s Rachel Tipograph Talks Lo-Fi Customer Engagement

The global director, digital & social media at Gap Inc. digital media, told attendees to forget the “one size fits all” approach.

El Palacio de Hierro, Soy Totalmente Palacio, Mexico, marketing, advertising, strategy, Carmen Dell’Orefice

Reaching the Chic of All Ages

The marketing and advertising teams at El Palacio de Hierro spread the word by casting a wide net.

Teen Vogue, Goldman Sachs Partner on Millennials Survey

For the 2013 Brand Affinity Index, fashion, retail and beauty brands are assessed by three criteria — brand awareness, favorability and word of mouth.

Macy's, Millennials, YouTube, StyleHaul, DulceCandy87, Dulce Candy Tejeda, Carlibel55, Carli Bybel, Sarahbelle93x, Sarah Eichelberger, Carly Cristman

Macy's Millennial Push Hits YouTube

The department store has linked with StyleHaul to create online videos launching Monday by four YouTube personalities.

Journelle, lingerie, Land Yacht, lingerie retailer, e-commerce, ecommerce, e-tailer, road trip, airstream trailer, vintage airstream, Allison Beale, Washington D.C., Philadelphia, Miami, and Charleston, South Carolina, Boston, Chicago, Hamptons, NYFW, new york fashion week, Huit, La Perla, Lou, Eberjey

Journelle Hits the Road in Vintage Airstream Trailer

So far, the 1970 airstream has popped up in several of the specialty lingerie retailer's top e-com markets, including Boston, Chicago, and the Hamptons.

Isabelle Harvie-Watt Clavarino, havas, havas media group, 2013 Meaningful Brands Index, meaningful brands, google, samsung, nestle, sony, ikea, dove, nike, wal-mart, danone, philips, procter & gamble

Examining the Challenges, Importance of Building Brand Loyalty

WWD chats with Havas Media Group's Isabelle Harvie-Watt Clavarino on the heels of the 2013 Meaningful Brands Index.

Vineyard Vines, Kentucky Derby, marketing, promotion, catalogues, social media, college, campus, ambassadors,

Vineyard Vines Adds Personal Touch to Marketing

The first Saturday in May is horseracing’s biggest day — and it’s also become a marquee marketing event for Vineyard Vines.

Martin McNulty, forward 3d, digital, online, commerce, digital agency, wwd digital forum, wwd summit, london,

Forward 3D's Martin McNulty Talks Clicks

The international digital agency's ceo has a handle on how the world is shopping online at this moment for fashion and other merchandise.

millenials, marketing, digital marketing, mastercard, david rich, summit, wwd summit, digital summit

MasterCard's David Rich on Marketing to Mellenials

A one-size-fits-all approach will not always be successful in targeting this, or for that matter, any other generation.

Justin Cooke, topshop, digital, cmo, chief marketing officer, kate bosworth, nike, disney, online, e-commerce, itunes, wwd digital forum, wwd summit, digital, london

Topshop's Justin Cooke Talks Seduction

The cmo said his approach with the retailer's e-commerce site has been about re-creating the in-store experience, then embellishing it with humor and intrigue.

Nielsen Survey Dissects Shopping Behavior by Region

Impulse dominates in one part of the world, while price rules in another.

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