Marketing and Consumer Behavior
Ron Johnson's Thank You to JCP Customers
The retailer is looking to expand its loyalty program with additional incentives, according to a company spokeswoman.
— Oct 11, 2012
Gap Launches MetroCard Promotion in NYC
The retailer's remodeled flagship on Broadway and 34th Street reopens Wednesday.
— Oct 9, 2012
David Lauren Talks Marketing
He spoke at the third annual Executive Marketing Summit, hosted by NYSE Euronext, Interbrand and The New York Times, on Tuesday at the New York Stock Exchange.
— Oct 3, 2012
DSW: Catering to the Shoe Lover
Consumers who are passionate about shoes are a unique category, and DSW Designer Shoe Warehouse has the data to prove it.
— Sep 26, 2012
IBM Taps Social Media to Root Out Trends
The company’s “Birth of a Trend” project has developed an algorithm that taps into trends that have the potential to hit the big time.
— Sep 19, 2012
Beauty, Footwear Lead Chinese Luxe Spend
A new Ruder Finn/Ipsos study finds watches, handbags and jewelry are less in demand.
— Jul 29, 2012
Tommy Bahama: Keeping the Island in View
With a mantra like “Make life one long weekend,” the brand manages to make even its marketing programs seem relaxed and effortless.
— Jul 18, 2012
