Marketing and Consumer Behavior


Marketing and Consumer Behavior

Page 4 of 29
topshop, holiday, campaign, digital, pinterest, social media, facebook, twitter,, kate moss,

Topshop Teams With Pinterest for Holiday Campaign

The “Dear Topshop” campaign will be positioned as the ultimate gift guide.

Holiday sales, cyber monday, black friday, walmart, wal-mart, Borderfree, Julep, eBay, QVC, Gilt, PayPal, Deloitte, Alison Paul, WindowsWear, John Harari, Hanukkah, Christmas, Thanksgiving, Shopkick, J.C. Penney, Alexis Rask, holiday, shopping, selling, promotions, consumer, spending, ecommerce, e-commerce,

Holiday Selling Gets an Early Start

Retailers and e-tailers are finding ways to grab holiday market share sooner rather than later.

Cyber Monday, e-commerce, Thanksgiving, ComScore, ecommerce, online shopping, consumer, trends, behavior, holiday, retail, sales, outlook, digital sales, black friday, same day delivery, christmas,

Cyber Monday: Not Just One Day

As digital sales continue to grab an ever-larger part of the holiday retail pie, the onslaught of online shopping is starting earlier and earlier.

Brendan Hoffman, Bon-Ton, BonTon, the bon-ton stores, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s, Younkers, localization, customer, loyalty, e-commerce, ecommerce,

WWD CEO Summit: Brendan Hoffman on Bon-Ton's Localization Push

The company's seven nameplates continue to service a shopper in smaller communities around the country even as back office duties have been consolidated.

Macy’s, Macys, Jennifer Kasper, wwd digital forum, millenials, digital, online, shopping,

Jennifer Kasper Discusses Macy's Online Focus

The retailer is looking to bring in the Millennial consumer — men and women in their teens and 20s who shop for themselves “in droves.”

Martin McNulty, Forward 3D, Gucci, Mr Porter, digital, marketing, online, ecommerce, e-commerce, data, digital agency, wwd digital forum

Martin McNulty's Data Driven Look at E-Commerce

When it comes to plotting your online approach, the data needs to be parsed very carefully, said the chief executive officer of digital agency Forward 3D.

Larry Promisel, Camuto Group, wwd digital forum, brand ambassadors, digital, direct-to-consumer, millennials, QR codes,

Camuto Group Using Digital to Leverage Offline to Online

The company uses a variety of channels to digitally engage its customers.

Rachel Tipograph, Gap, digital media, Lo-Fi Brand Marketing, Twitter, Facebook, YouTube, Pinterest, Tumblr, wwd digital forum

Gap Inc.'s Rachel Tipograph Talks Lo-Fi Customer Engagement

The global director, digital & social media at Gap Inc. digital media, told attendees to forget the “one size fits all” approach.

El Palacio de Hierro, Soy Totalmente Palacio, Mexico, marketing, advertising, strategy, Carmen Dell’Orefice

Reaching the Chic of All Ages

The marketing and advertising teams at El Palacio de Hierro spread the word by casting a wide net.

Teen Vogue, Goldman Sachs Partner on Millennials Survey

For the 2013 Brand Affinity Index, fashion, retail and beauty brands are assessed by three criteria — brand awareness, favorability and word of mouth.

Macy's, Millennials, YouTube, StyleHaul, DulceCandy87, Dulce Candy Tejeda, Carlibel55, Carli Bybel, Sarahbelle93x, Sarah Eichelberger, Carly Cristman

Macy's Millennial Push Hits YouTube

The department store has linked with StyleHaul to create online videos launching Monday by four YouTube personalities.

Journelle, lingerie, Land Yacht, lingerie retailer, e-commerce, ecommerce, e-tailer, road trip, airstream trailer, vintage airstream, Allison Beale, Washington D.C., Philadelphia, Miami, and Charleston, South Carolina, Boston, Chicago, Hamptons, NYFW, new york fashion week, Huit, La Perla, Lou, Eberjey

Journelle Hits the Road in Vintage Airstream Trailer

So far, the 1970 airstream has popped up in several of the specialty lingerie retailer's top e-com markets, including Boston, Chicago, and the Hamptons.

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