Marketing and Consumer Behavior


Marketing and Consumer Behavior

Page 3 of 32
Neiman Marcus, Christmas Book, Olivier Creed, marketing, promotion, holiday, fragrance, scent, Jim Gold,

Neiman's Christmas Book Ups the Ante

For those who missed out on the Aston Martin, this year’s automobile is a 100th anniversary limited edition of 100 Maserati Ghibli S Q4 sedans.

iProspect, Andrea Wilson, white paper, marketing, consumer behavior, wwd digital summit,

IProspect's Andrea Wilson Shares Proprietary Consumer Insights

Personal. Adaptive. Valuable. Those are the three principles driving the future of retail, according to the marketing agency's new white paper.

retailmenot, jag bath, millenial customer, advertising, digital space, wwd digital summit

RetailMeNot's Jag Bath on Reaching the Millennial Shopper

The senior vice president of product offered a portrait of Lucy, a composite Millennial consumer, who is both very digital and on-the-go.

johanna murphy, ivanka trump, chief marketing officer, brand strategy, kickstarter, wwd digital summit

Ivanka Trump's Johanna Murphy Talks New Business Model

A year into her job as chief marketing officer, Murphy is thinking hard about how to build up a brand that leans toward the future.

Apple Launches Seen Hitting Other Retailers

IPhone's expected to rack in $14 billion in U.S. sales for the fourth quarter.

China's New Consumer Classes

The Chinese consumer has gone global, according to a new book charting the ascendancy of the country’s spenders.

omnichannel, macy's, macys, bloomingdale's, bloomingdales, apple pay, technology, retail, technology, mobile, omnichannel, shopping, cross platform, consumer behavior, consumer spending,

Macy's Inc. Unveils String of Omni Initiatives

Among other initiatives and technologies announced, Macy's and Bloomingdale's will be among the first retailers to support Apple Pay.

Australian Retailers Ramp Up

Two firms focusing on growing core brands as they look to capitalize on rising sales with improving consumer sentiment.

The Over 50s in Japan and China

Two of Asia’s largest consumer markets face the challenge of rapidly aging populations.

Germany, Jürgen Dax, German Apparel Retailers Association, Philip Beil, Roland Berger Strategy Consultants, boomers, baby boomers, mareketing, consumer behavior

The German 50+ Customer

The country's efforts to address the over-50 customer now tend to be less overt than in the past.

Carolina Herrera, Herrera Style, King & Partner, app, mobile, Iras Style Concierge, Instagram, ecommerce, e-commerce

Carolina Herrera Readies Style App

The brand on Thursday will begin to test Herrera Style, an exclusive app that will better connect sales associates with their shoppers.

Digital Coupons Influencing Purchase Behavior

The survey provided recommendations to retailers on how to best leverage consumer behavior from digital coupons to cross-selling in the physical store.

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