Marketing and Consumer Behavior


Marketing and Consumer Behavior

Page 3 of 33

L2 Study: Facebook Rules Social Media Landscape

Only four social platforms really matter: Facebook, YouTube, Instagram and WeChat, according to New York University think tank Luxury Lab.

zady, maxine bedat,, online, e-commerce, wwd ceo summit, ceosummit2014

Zady's Maxine Bédat Talks Values in Retail

Values consistently play a key role in shaping Zady as a destination shopping and lifestyle site.

Caruso Links With Uber

The deal will allow shoppers to book an Uber car via Caruso's web site to take them to and from their homes to one of the company's properties.

ceosummit2014, wwd ceo summit, marketing, chief marketing officer, cmo, Mary Beech, Kate Spade & Company Oliver Walsh, Aritzia and Ara Katz, Spring

WWD CEO Summit: The Changing Role of the CMO

Kate Spade & Company's Mary Beech, Aritzia's Oliver Walsh and Spring's Ara Katz talk digital innovations.

Taubman Trials StepsAway

The former president of Wet Seal Inc. and former senior vice president of Disney Stores Worldwide, has developed an app taking promotions to another level.

target, wal-mart, pricecatcher, cartwheel, christmas retail, holiday, walmart, Brian Cornell, ceo, strategy, online, digital, Joseph Altuzarra, Annie, Toms, CityTarget, TargetExpress, earings, outlook, q3, third, quarter,

Brian Cornell Shakes Up Target Strategy

The retailer's first chairman and ceo from outside company ranks is making fashion and home, among other categories, a key focus.

retail, Germany, shopping, internet, ecommerce, Modomoto, Outfittery, Kisura, Tanja Bogumil, Anna Alex, Corinna Powalla, Rocket Internet, Trunk Club

Curated Shopping Sites Sprout in Germany

Service with a style-curated shopping is gaining ground with consumers.

Customer Priorities, Store Functions Spell Online Mismatch

OrderDynamics finds few retailers addressing shoppers' leading omnichannel desires.

Daniela Corte Previews Dressing Room System

At the touch of a tablet screen, a shopper can choose a desired image, have it projected across a nine-by-10-foot bank of monitors.

Neiman Marcus, Christmas Book, Olivier Creed, marketing, promotion, holiday, fragrance, scent, Jim Gold,

Neiman's Christmas Book Ups the Ante

For those who missed out on the Aston Martin, this year’s automobile is a 100th anniversary limited edition of 100 Maserati Ghibli S Q4 sedans.

iProspect, Andrea Wilson, white paper, marketing, consumer behavior, wwd digital summit,

IProspect's Andrea Wilson Shares Proprietary Consumer Insights

Personal. Adaptive. Valuable. Those are the three principles driving the future of retail, according to the marketing agency's new white paper.

retailmenot, jag bath, millenial customer, advertising, digital space, wwd digital summit

RetailMeNot's Jag Bath on Reaching the Millennial Shopper

The senior vice president of product offered a portrait of Lucy, a composite Millennial consumer, who is both very digital and on-the-go.

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