Marketing and Consumer Behavior


Marketing and Consumer Behavior

Page 29 of 33

Target Expands Go International Strategy

Isaac Mizrahi will soon be history at Target, and the Minneapolis-based retailer is moving on.

Express Campaign Signals New Direction

With its first advertising and marketing campaign as an independent, privately held company, Express hopes to establish a new creative direction and...

Under Armour Opens Second Store

Under Armour Inc. opened its second retail door last week in Aurora, Ill., as the active brand hits a half-year of testing the direct-to-consumer concept.

Akris Trunk Show at Bergdorf's Nets $1M

Akris customers appear to be bucking the ailing economy, ringing up $1 million in sales during a three-day fall trunk show last week at Bergdorf Goodman.

'Sex and the City' Lingerie Parties Rev Up

Retailers will be chilling cosmopolitans, walking the aisles in stilettos and displaying risqué undies and bras nationwide as stores launch "Sex and the...

Macy's Heads West For Latest Openings

Macy's Inc. is betting on the fast-growing Phoenix market and on Las Vegas, which has been hard-hit by the economic slowdown.

Fashion Brand Fans Are Spreading

With the worsening U.S. economy putting a strain on people's wallets, for the first time in seven years consumers are placing more importance on which...

Critical Mass: Mass Beauty Seeks Innovation

At last month's National Association of Chain Drug Stores' Annual Meeting, retailers said they were seeking unique ideas to charge up sales in a gloomy...

Lord & Taylor: Radio Days

Lord & Taylor hits the airwaves today with a campaign that seeks to woo new customers by putting those already shopping there on the radio and Internet.

Shoppers Calling for a Little In-Store Psychology

Retail therapy has rarely been taken so literally.

Shoppers Shy Away From Fifth Ave. During Pope's Visit

While Pope Benedict XVI's visit that ended Sunday may have charmed New Yorkers, it posed a logistical challenge for retailers.

Dresses, Eco-Friendly Items In Demand at StyleMax

Value was more pivotal than ever at StyleMax, Chicago's largest women's apparel market.

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