Marketing and Consumer Behavior


Marketing and Consumer Behavior

Page 21 of 29

Let's Talk About Sex

Calvin Klein effected a seismic shift in marketing fashion.

Growth Spurt

Calvin Klein Inc. has expanded steadily under PVH.

Herald Square,

Macy's Preps Tommy Week

Retailer sets marketing for Hifiger lines.

MAC's Cherry on Top

Combine a Gourmet editor, a fashion designer, a stylist and MAC Cosmetics, and what do you have?

green, fashion, rvl7a

Green Fashion to Go

Blink and you might think it was 40 years ago, when T-shirts flashing peace symbols, doves and the planet Earth were commonplace.

Levi Strauss 501, Denim,

Levi's Outlook: Some Upside Potential Despite Retail Turmoil

Economic headwinds and a spate of retail bankruptcies in the U.S. could seem poised to worsen an already difficult situation for Levi Strauss & Co.

Game On!

As more and more women join the video game universe, beauty advertisers are looking to get in on the action, too.

Q&A: Frederic Fekkai

WWD sat down with Frederic Fekkai to talk about his company's hair products.

Raising the Stakes

Forget survival. Fragrance marketers are aiming toward nothing less than world domination with their upcoming fall launches.

G-Star Looks to Expand American Audience

Executives at Dutch denim brand G-Star believe the label has found stable footing in the U.S. after entering the market four years ago.

web, consumer, youth,

China's Internet Youth Boom

Key web sites to use to market to young consumers.

secret obsession, banned ads, ads

Calvin Klein's Latest Controversy

TV ad proves too much.

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