Marketing and Consumer Behavior
Americana Manhasset's Chinese Outreach
The upscale center in Manhasset, N.Y., was the sole sponsor of a 12-page advertising-editorial section in the March 9 issue of the Chinese World Journal.
— Apr 8, 2013
Courtney Colavita Discusses Gucci's Digital Strategy
The key to the brand’s successful online presence is based on highlighting its heritage and history, as well as the fashion pulse — all at the same time.
— Mar 28, 2013
Study: Tax Hike Hurting Spending
NRF survey finds apparel among the areas likely to be hardest hit by tax increases.
— Feb 21, 2013
NRF: Valentine's Day Spending Seen Headed Up
Respondents expect to spend about 4 percent more on gift purchases than in 2012.
— Jan 31, 2013
WWD CEO Summit: Huang Hung
The ceo of China Interactive Media Group makes the case that the Chinese middle class is not so different from its American counterpart after all.
— Jan 8, 2013
More Consumers Using Digital Devices to Shop
Consumers who bought something using a digital device rose to 74 percent this year, according to GfK Roper/SapientNitro’s shopping survey.
— Dec 19, 2012
Macy's Plots Christmas Marathon Weekend
The department store chain has decided to keep practically its entire fleet of 800 stores open round the clock on the last weekend before Christmas.
— Dec 6, 2012
