Women’s Wear Daily
04.20.2014

Marketing and Consumer Behavior

Retail

Marketing and Consumer Behavior

Page 2 of 49

NPD Invests in Consumer Data Firm Stylitics

The supplier of consumer behavior and preference data to fashion retailers and brands is on its third round of financing.

Macy's Launching 'Heart Your Park' Campaign

Working with the National Recreation and Park Association, the retailer aims to improve 550 parks and community gardens around the country.

terry j. lundgren, retail, conference, bobbi brown, marketing, arizona, global retailing, university of arizona

Terry J. Lundgren Set to Speak at Retail Forum

"Igniting the customer experience" is the theme of the next Global Retailing Conference to be held in Tucson, Ariz.

Retailmenot's Keith Duncan: Smartphone as Marketing Tool

More marketers can capitalize on consumers’ nomophobia, or the physical anxiety caused by not being near their phones or by waning battery power.

Deliv Raises $5 Million From Mall Operators

To use the service, mall customers can drop their shopping bags off at kiosks and have them delivered at a certain time.

Tech Firm Hire Latest Move in A&F Reboot

The struggling teen retailer has hired First Insight Inc., a technology firm that guides stores on product, design and pricing decisions.

Picture Perfect: The Sales Science of Instagram

A new study delves into what drives engagement, purchases.

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