Marketing and Consumer Behavior

Retail

Marketing and Consumer Behavior

Page 2 of 31
Germany, Jürgen Dax, German Apparel Retailers Association, Philip Beil, Roland Berger Strategy Consultants, boomers, baby boomers, mareketing, consumer behavior

The German 50+ Customer

The country's efforts to address the over-50 customer now tend to be less overt than in the past.

Carolina Herrera, Herrera Style, King & Partner, app, mobile, Iras Style Concierge, Instagram, ecommerce, e-commerce

Carolina Herrera Readies Style App

The brand on Thursday will begin to test Herrera Style, an exclusive app that will better connect sales associates with their shoppers.

Digital Coupons Influencing Purchase Behavior

The survey provided recommendations to retailers on how to best leverage consumer behavior from digital coupons to cross-selling in the physical store.

Gender, Demographics Influence Mobile Sales

Millennial and Gen X women are most likely to use a smartphone or tablet to make purchases, while 81 percent of Boomers prefer a desktop or laptop.

back-to-school, b-t-s, Accenture, Brand Keys, Deloitte, bts, consumer spending, shopping, outlook, ecommerce, e-commerce, online, sales, retail, omnichannel, marketing,

B-t-s: Brick and Mortar Wins, But Discounts Are Key

Surveys by Accenture, Brand Keys and Deloitte offer a glimpse into how the back-to-school selling season could shape up.

Hong Kong Retail Hinges on Welcoming Mainlanders, Hang Lung Says

Hong Kong’s retail sales dropped for five straight months since February amid a slowdown in visitor arrivals from the mainland.

Hudson's Bay Co. Technology Grabs Shoppers

Several Hudson’s Bay and Lord & Taylor stores have deployed a new mobile shopping experience via the Swirl in-store beacon marketing platform.

Mary Beech, Kate Spade New York, Kate Spade, wwd digital forum, London, marketing, brand storytelling, digital, Pinterest, millenials, Kate Spade Saturday

Kate Spade's Mary Beech Talks Brand Storytelling

"We learned very early on that if you can't tell your story digitally, you might as well not tell it," said the company's chief marketing officer.

Patrick Bousquet-Chavanne,  Marks & Spencer, M&S, wwd digital summit, executive director of marketing and international, content, editorial, commerce, customer,

Marks & Spencer's Patrick Bousquet-Chavanne on Content and Commerce

The retailer's executive director of marketing and international said having a “daily conversation” with customers is central to its revamped digital strategy.

dubai, UAE, arab consumers, saudi arabia, ipsos, remy oudghiri, arab luxury world summit, middle east, apple

Arab Consumers Prize Innovation, Survey Finds

IPSOS research suggests heritage and quality are less important than in more mature luxury markets.

Kate Spade, Perch, interactive display system, marketing,

Kate Spade Launches Perch Technology in Stores

Perch, an interactive display system, seamlessly integrates rich media content into the in-store shopping experience.

Millennials Eager to Shop, Reluctant to Buy

A growing web of digitally connected Millennials is putting engagement with products, brands and services ahead of their actual purchasing.

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