Marketing and Consumer Behavior
Measuring Online ROI: Brands Turn to Video as Consumer Yardstick
Video is proving to be the most powerful digital medium for reaching consumers in a measurable way.
— May 8, 2013
Think Tank: Five Challenges in a Digital World
Today's column is by Bob Lord, global ceo of Razorfish and coauthor of "Converge: Transforming Business at the Intersection of Marketing and Technology."
— May 8, 2013
Will.i.am Speaks at Marketing Summit
During a panel at the fifth annual edition of the marketing summit PTTOW!, Will.i.am took companies to task for reducing everyone to down to a price.
— May 2, 2013
Digital's Next Wave: Hyper-Personalization
The ever-more-personal drive is allowing marketers to get more bang for their buck since it enables them to develop messages tailored for the recipient.
— Apr 15, 2013
Teen Vogue Pumps Up Back-to-School Saturday
The upcoming B-T-S-S will be a two-day shopping event, with 50 Simon shopping centers and 20 General Growth Properties-owned malls participating.
— Apr 11, 2013
Macy's Americana Push
Department store will strike a patriotic chord on May 15 when it kicks off “American Icons,” a promotion running through the Fourth of July.
— Apr 8, 2013
