Tom Stockham, chief executive officer of SwarmBuilder Inc., believes so much in the power of word of mouth to fuel sales that he’s built an entire business around it.
“The reality...
marketing-consumer-behavior
marketing-consumer-behavior
October 19, 2011
SwarmBuilder’s Tom Stockham Talks Expert Power
Citing a recent McKinsey report, Stockham said that 93 percent of people admit a recommendation is the most reliable source when making a purchase.
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