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marketing-consumer-behavior

October 19, 2011

SwarmBuilder’s Tom Stockham Talks Expert Power

Citing a recent McKinsey report, Stockham said that 93 percent of people admit a recommendation is the most reliable source when making a purchase.

By Belisa Silva

marketing-consumer-behavior/news

Tom Stockham, chief executive officer of SwarmBuilder Inc., believes so much in the power of word of mouth to fuel sales that he’s built an entire business around it.

“The reality...

SwarmBuilder’s Tom Stockham Talks Expert Power

Citing a recent McKinsey report, Stockham said that 93 percent of people admit a recommendation is the most reliable source when making a purchase.

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