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marketing-consumer-behavior

December 12, 2007

Singing Holiday Blues: European Retailers On Edge About Season

By Robert Murphy
with contributions from Nina Jones, Damien McGuinness, Francesca Vuotto
marketing-consumer-behavior/news
Just like their U.S. counterparts, European retailers are waiting to see whether the holiday shopping pageant will be a comedy or a tragedy as the season heads to a denouement.