marketing-consumer-behavior
marketing-consumer-behavior
January 17, 2008
Shoppers Love Stores Who Love Them
Shoppers are most loyal to retailers with unusual offerings such as child care and online author chats, an IBM survey of more than 19,000 consumers has...
marketing-consumer-behavior/news
Shoppers are most loyal to retailers with unusual offerings such as child care and online author chats, an IBM survey of more than 19,000 consumers has found. The most-loved retailers are also highly profitable.
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