WWD.com/retail-news/marketing-consumer-behavior/promotion-explosion-seen-for-holiday-5381019
marketing-consumer-behavior
marketing-consumer-behavior

Promotions Galore Seen as Black Friday Looms

This year’s edition is expected to be the first $20 billion day in U.S. retail history.

By and
with contributions from Arnold J. Karr
marketing-consumer-behavior/news