WWD.com/retail-news/marketing-consumer-behavior/pop-rocks-retail-2354900
marketing-consumer-behavior
marketing-consumer-behavior

Pop Rocks Retail

From Kiss to the Beatles, rock-themed T-shirts and other merchandise are hot properties.

marketing-consumer-behavior/news

From Kiss to the Beatles, rock-themed T-shirts and other merchandise related to pop music are hot properties at traditional stores, vintage boutiques and online shops despite the tough economy.

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