WWD.com/retail-news/marketing-consumer-behavior/more-consumers-using-digital-devices-to-shop-6550139
marketing-consumer-behavior
marketing-consumer-behavior

December 19, 2012

More Consumers Using Digital Devices to Shop

Consumers who bought something using a digital device rose to 74 percent this year, according to GfK Roper/SapientNitro’s shopping survey.

marketing-consumer-behavior/news

Holiday shoppers are plugged into their digital devices.

According to GfK Roper/SapientNitro’s consumer shopping survey about the in-store versus mobile-tablet shopping experience,...

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