When it comes to the differences between men and women, the truth might be overrated.
“The question is, ‘Should marketers think of men and women as different?’ ”...
marketing-consumer-behavior
marketing-consumer-behavior
March 31, 2011
Men’s Wear CEO Summit: Marketing to Men
Matthew Willcox of the Draftfcb Institute of Decision Making gives marketers a leg up.
marketing-consumer-behavior/news
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