WWD.com/retail-news/marketing-consumer-behavior/hispanics-tip-the-fashion-vote-6515568

marketing-consumer-behavior

December 3, 2012

Hispanics Tip the Fashion Vote

As the U.S.’ fastest-growing demographic, stores, brands and consultants are trying to get a deeper understanding of the preferences of the Hispanic consumer.

By Lisa Lockwood

marketing-consumer-behavior/news

The growing political power of Hispanics was exhibited in the reelection of President Obama, but it’s their economic power that is increasing even faster — and retailers and brands are...

Hispanics Tip the Fashion Vote

As the U.S.’ fastest-growing demographic, stores, brands and consultants are trying to get a deeper understanding of the preferences of the Hispanic consumer.

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