WWD.com/retail-news/marketing-consumer-behavior/consistency-is-key-for-gap-1837448
marketing-consumer-behavior
marketing-consumer-behavior

Consistency Is Key for Gap

Gap executives outline initiatives which include paring retail space and closing several hundred stores.

marketing-consumer-behavior/news
Consistency and international expansion.

Those were the two key themes of a daylong meeting held by Gap Inc. executives Thursday for Wall Street analysts as they tried hard to put a positive...

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