WWD.com/retail-news/marketing-consumer-behavior/at-the-mall-even-teens-seek-a-bargain-2206615
marketing-consumer-behavior
marketing-consumer-behavior

July 8, 2009

At the Mall, Even Teens Seek a Bargain

marketing-consumer-behavior/news

Teen mall denizens are out in force, but they want more bang for their bucks.

An updated survey of 1,687 teenage shoppers across the U.S. in April showed 54 percent were spending more or...