Marketing and Consumer Behavior

Retail

Marketing and Consumer Behavior

Caruso Links With Uber

The deal will allow shoppers to book an Uber car via Caruso's web site to take them to and from their homes to one of the company's properties.

ceosummit2014, wwd ceo summit, marketing, chief marketing officer, cmo, Mary Beech, Kate Spade & Company Oliver Walsh, Aritzia and Ara Katz, Spring

WWD CEO Summit: The Changing Role of the CMO

Kate Spade & Company's Mary Beech, Aritzia's Oliver Walsh and Spring's Ara Katz talk digital innovations.

Taubman Trials StepsAway

The former president of Wet Seal Inc. and former senior vice president of Disney Stores Worldwide, has developed an app taking promotions to another level.

target, wal-mart, pricecatcher, cartwheel, christmas retail, holiday, walmart, Brian Cornell, ceo, strategy, online, digital, Joseph Altuzarra, Annie, Toms, CityTarget, TargetExpress, earings, outlook, q3, third, quarter,

Brian Cornell Shakes Up Target Strategy

The retailer's first chairman and ceo from outside company ranks is making fashion and home, among other categories, a key focus.

retail, Germany, shopping, internet, ecommerce, Modomoto, Outfittery, Kisura, Tanja Bogumil, Anna Alex, Corinna Powalla, Rocket Internet, Trunk Club

Curated Shopping Sites Sprout in Germany

Service with a style-curated shopping is gaining ground with consumers.

Customer Priorities, Store Functions Spell Online Mismatch

OrderDynamics finds few retailers addressing shoppers' leading omnichannel desires.

Daniela Corte Previews Dressing Room System

At the touch of a tablet screen, a shopper can choose a desired image, have it projected across a nine-by-10-foot bank of monitors.

Neiman Marcus, Christmas Book, Olivier Creed, marketing, promotion, holiday, fragrance, scent, Jim Gold,

Neiman's Christmas Book Ups the Ante

For those who missed out on the Aston Martin, this year’s automobile is a 100th anniversary limited edition of 100 Maserati Ghibli S Q4 sedans.

iProspect, Andrea Wilson, white paper, marketing, consumer behavior, wwd digital summit,

IProspect's Andrea Wilson Shares Proprietary Consumer Insights

Personal. Adaptive. Valuable. Those are the three principles driving the future of retail, according to the marketing agency's new white paper.

retailmenot, jag bath, millenial customer, advertising, digital space, wwd digital summit

RetailMeNot's Jag Bath on Reaching the Millennial Shopper

The senior vice president of product offered a portrait of Lucy, a composite Millennial consumer, who is both very digital and on-the-go.

johanna murphy, ivanka trump, chief marketing officer, brand strategy, kickstarter, wwd digital summit

Ivanka Trump's Johanna Murphy Talks New Business Model

A year into her job as chief marketing officer, Murphy is thinking hard about how to build up a brand that leans toward the future.

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