WWD.com/retail-news/financial/big-push-for-penney-s-retailer-aims-to-rule-juniors-with-new-lines-1553173
financial
financial

June 19, 2008

Big Push for Penney's: Retailer Aims to Rule Juniors with New Lines

In a push to become hipper and shore up some merchandise holes, J. C. Penney will roll out four youth-oriented brands.

By
with contributions from Evan Clark
financial/news
In a push to become hipper and shore up some merchandise holes, J. C. Penney will roll out four youth-oriented brands.

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