Women’s Wear Daily
04.23.2014

Direct, Internet and Catalogue

Retail

Direct, Internet and Catalogue

Page 95 of 134
Dick Durbin, Streamlined Sales Tax Project,

Pressure Mounting for Taxes on E-tail

A string of states is pushing legislation to require online sellers to collect sales taxes; Congress may also soon enter the fray.

WWD Digital Forum,

WWD Digital Forum: Courting the Current Consumer

As the online world morphs by the minute, retailers and brands are adapting to the new worlds of mobile commerce, social networking, Twitter and more.

jordan nasser, H&M, Twitter, WWD Digital Forum

WWD Digital Forum: How H&M Keeps It Fresh

Through channels including Facebook, YouTube and Twitter, the Swedish retailer keeps up an ongoing dialogue with its customers.

Marc Speichert, WWD Digital Forum, Demand Media,

WWD Digital Forum: L'Oréal and the Savvy Customer

Marc Speichert, U.S. chief marketing officer, discussed the new consumer decision cycle and identifying innovative digital initiatives.

mobile, QR codes, Foursquare, Facebook Places, Google Check-In, Shopkick,

WWD Digital Forum: Macy's Mobile Marketing

In September, the department store is launching a "significantly evolved" app with features including fashion reviews, quick response codes, coupons and more.

Charlie Chappell, WWD Digital Forum, Winter Olympics, Secret, Old Spice,

WWD Digital Forum: Creating Emotional Ties at P&G

Beauty giant has found that to make an impact with the consumer, digital efforts do best when tied to a cause or a purpose.

Kate Ancketill, GDR Creative Intelligence, WWD Digital Forum, Vanclize, Me-Tail, Groupon,

WWD Digital Forum: The Speed of Change

Viral marketing is accelerating and brands and retailers are racing ahead with digital strategies seeking to engage and sell consumers in new ways.

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