Direct, Internet and Catalogue

Retail

Direct, Internet and Catalogue

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WWD Digital Forum,

WWD Digital Forum: Courting the Current Consumer

As the online world morphs by the minute, retailers and brands are adapting to the new worlds of mobile commerce, social networking, Twitter and more.

jordan nasser, H&M, Twitter, WWD Digital Forum

WWD Digital Forum: How H&M Keeps It Fresh

Through channels including Facebook, YouTube and Twitter, the Swedish retailer keeps up an ongoing dialogue with its customers.

Marc Speichert, WWD Digital Forum, Demand Media,

WWD Digital Forum: L'Oréal and the Savvy Customer

Marc Speichert, U.S. chief marketing officer, discussed the new consumer decision cycle and identifying innovative digital initiatives.

mobile, QR codes, Foursquare, Facebook Places, Google Check-In, Shopkick,

WWD Digital Forum: Macy's Mobile Marketing

In September, the department store is launching a "significantly evolved" app with features including fashion reviews, quick response codes, coupons and more.

Charlie Chappell, WWD Digital Forum, Winter Olympics, Secret, Old Spice,

WWD Digital Forum: Creating Emotional Ties at P&G

Beauty giant has found that to make an impact with the consumer, digital efforts do best when tied to a cause or a purpose.

Kate Ancketill, GDR Creative Intelligence, WWD Digital Forum, Vanclize, Me-Tail, Groupon,

WWD Digital Forum: The Speed of Change

Viral marketing is accelerating and brands and retailers are racing ahead with digital strategies seeking to engage and sell consumers in new ways.

Jill Braff, WWD Digital Forum,

WWD Digital Forum: HSN's Digital Transformation

Jill Braff, executive vice president of digital commerce, shared insights to the retailer's multichannel development.

Eric Koger, Susan Gregg Kroger, ModCloth Inc., WWD Digital Forum,

WWD Digital Forum: Modcloth's M.O.

Susan Gregg Koger, co-founder of the online retailer, eschewed the traditional retail model from the start.

WWD Digital Forum, consumer spending, patterns,

WWD Digital Forum: Weekday Warriors on the Web

There’s a sharp shift in spending from online to brick and mortar that occurs from weekdays to weekends.

Katia Beauchamp, Birchbox, Dave Gilboa, Warby Parker, Daniella Yacobovsky, BaubleBar, Andy Dunn, Bonobos, WWD Digital Forum,

WWD Digital Forum: The Brand-Building Challenge

Digital space entrepreneurs are using different tools to build online brands that also facilitate e-commerce sales.

WWD Digital Forum: The Pictela Platform

The technology company provides brands such as Victoria’s Secret and Macy’s with premium advertising formats on the Web.

John Koryl to Head Neiman Marcus Direct

Luxury retailer plans to accelerate its online business, take a more analytical approach and strengthen cyber connections with customers.

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