Women’s Wear Daily
04.21.2014
direct-internet-catalogue
direct-internet-catalogue

Zara to Launch E-Commerce in U.S.

The fast-fashion retailer might be ahead when it comes to the latest trends, but it’s taken a little longer for the company to embrace the digital world.

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Zara

Better late than never.

 

Fast-fashion retailer Zara might be ahead when it comes to churning out the latest trends, but it’s taken a little longer for the company to embrace the digital world. Zara will launch e-commerce in the U.S. Wednesday for the first time.

 

The full range of women’s, men’s and children’s apparel carried at brick-and-mortar locations will now be available at zara.com, with free shipping to all 50 states.

 

To coincide with the debut of its e-commerce platform in the U.S., the 22-year-old retailer commissioned 24 photographers — including Noah Kalina, Peter Baker and Stephen Tamiesie — to take photos of each of the 50 states as part of a “Dear America” campaign. Zara also launched a Twitter account @ZARA_US to cater to its American following and provide updates and news within the market.

 

Currently, consumers can purchase online from the Inditex-owned company in 16 countries across Europe, where it just celebrated a year in the e-commerce space.

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