WWD.com/retail-news/direct-internet-catalogue/tommy-bahama-e-commerce-a-global-portal-to-the-brand-6085340

direct-internet-catalogue

July 18, 2012

Tommy Bahama's E-Commerce, a Global Portal to the Brand

In early July, the brand took a big leap forward in its global expansion strategy by launching e-commerce in 108 countries.

By David Lipke

direct-internet-catalogue/news

In early July, Tommy Bahama took a big leap forward in its global expansion strategy by launching e-commerce in 108 countries.

The company partnered in the initiative with FiftyOne...