WWD.com/retail-news/direct-internet-catalogue/moda-operandi-launches-in-season-e-commerce-6487671

direct-internet-catalogue

November 15, 2012

Moda Operandi Launches In-Season E-commerce

The strategy is aimed at capturing new customers who won’t wait months for delivery of next season’s purchases.

By David Lipke

direct-internet-catalogue/news

NEW YORK — In a marked shift from its original business model, designer trunk show e-tailer Moda Operandi is launching an in-season e-commerce business.

The strategy...

Moda Operandi Launches In-Season E-commerce

The strategy is aimed at capturing new customers who won’t wait months for delivery of next season’s purchases.

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