WWD.com/retail-news/direct-internet-catalogue/kate-spade-likes-digital-all-wrapped-up-5623906

direct-internet-catalogue

February 7, 2012

Kate Spade Likes Digital All Wrapped Up

The brand's holiday ad campaign helped hike last year’s e-commerce sales by 11 percent.

By Rosemary Feitelberg

direct-internet-catalogue/news

Kate Spade New York made sure to have the holiday season all wrapped up, and in doing so that helped hike last year’s e-commerce sales by 11 percent.

That was one of the many upsides...