WWD.com/retail-news/direct-internet-catalogue/aurora-to-launch-us-e-commerce-5876960

direct-internet-catalogue

April 25, 2012

Aurora to Launch E-commerce in U.S.

The transactional site for the U.K. group behind Warehouse, Oasis and Coast will have a shared basket for easy navigation between brands and combined checkout.

By Sharon Edelson

direct-internet-catalogue/news

NEW YORK — Aurora Fashions, the U.K. group behind Warehouse, Oasis and Coast, will launch its first e-commerce platform in the U.S. on May 15.

The transactional site...

Aurora to Launch E-commerce in U.S.

The transactional site for the U.K. group behind Warehouse, Oasis and Coast will have a shared basket for easy navigation between brands and combined checkout.

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