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WWD List: Spending Habits

The top stores where high-income consumers say they have been shopping.

The recession has chilled the spending of even high-end customers. Unity Marketing, a luxury consumer research firm based in Stevens, Pa., provided WWD with a look at the top, midtier and discount stores where consumers with annual incomes of $250,000 or more said they’ve been shopping. “The stigma attached with shopping down-market is gone,” said Pam Danziger, president of Unity Marketing.

Below is a list of the top 18 stores where high-income consumers say they have been shopping.

  • 01

    TARGET

    Percent who have shopped here in the past year 46.2 percent

  • 02

    COSTCO

    Percent who have shopped here in the past year 39.5 percent

  • 03

    MACY’S

    Percent who have shopped here in the past year 38.6 percent

  • 04

    NORDSTROM

    Percent who have shopped here in the past year 31.9 percent

  • 05

    WAL-MART

    Percent who have shopped here in the past year 25.9 percent

  • 06

    KOHL’S

    Percent who have shopped here in the past year 20.6 percent

  • 07

    BLOOMINGDALE’S

    Percent who have shopped here in the past year 19.3 percent

  • 08

    T.J. MAXX

    Percent who have shopped here in the past year 18.6 percent

  • 09

    SAM’S CLUB

    Percent who have shopped here in the past year 18.2 percent

  • 10

    NEIMAN MARCUS

    Percent who have shopped here in the past year 16.4 percent

  • 11

    J.C. PENNEY

    Percent who have shopped here in the past year 14.2 percent

  • 12

    LORD & TAYLOR

    Percent who have shopped here in the past year 12.5 percent

  • 13

    SAKS FIFTH AVENUE

    Percent who have shopped here in the past year 12.3 percent

  • 14

    DILLARD’S

    Percent who have shopped here in the past year 11.5 percent

  • 15

    SEARS

    Percent who have shopped here in the past year 11.1 percent

  • 16

    BARNEYS NEW YORK

    Percent who have shopped here in the past year 7.2 percent

  • 17

    KMART

    Percent who have shopped here in the past year 6.9 percent

  • 18

    BERGDORF GOODMAN

    Percent who have shopped here in the past year 5.8 percent