J.C. Penney Co Inc. is heading back to school with an aggressive campaign largely built around digital and social media and mobile marketing.
For the first time, the department store chain...
department-stores
department-stores
July 15, 2010
Penney's Using New Media for B-t-s Push
Penney's b-t-s campaign largely built around digital and social media and mobile marketing.
department-stores/news
Ads by Google
