department-stores
department-stores

Penney's Using New Media for B-t-s Push

Penney's b-t-s campaign largely built around digital and social media and mobile marketing.

News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false