NEW YORK — Macy’s is developing a laser focus on the Millennial customer and it will be hard to miss on the sales floor next year.
Starting in a small way this...
department-stores
department-stores
October 18, 2012
Macy's Initiative Targets Millennials
By next spring, the retailer will have launched 13 new brands and expanded another 10 in an aggressive push to lure shoppers between the ages of 13 and 30.
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