WWD.com/retail-news/department-stores/macys-initiative-targets-millennials-6429065

department-stores

October 18, 2012

Macy's Initiative Targets Millennials

By next spring, the retailer will have launched 13 new brands and expanded another 10 in an aggressive push to lure shoppers between the ages of 13 and 30.

By Jean E. Palmieri

department-stores/news

NEW YORK — Macy’s is developing a laser focus on the Millennial customer and it will be hard to miss on the sales floor next year.

Starting in a small way this...

Macy's Initiative Targets Millennials

By next spring, the retailer will have launched 13 new brands and expanded another 10 in an aggressive push to lure shoppers between the ages of 13 and 30.

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