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department-stores

September 26, 2012

Barneys: A Consistent Message Is Paramount

The only certain way to win over the omnichannel shopper is “to make sure the message is consistent and entertaining,” said Daniella Vitale, the retailer's coo.

By David Moin

department-stores/news

At Barneys New York, the name of the game is consistency.

“Even when we launched the Warehouse Sale site, the look and feel was the same as the Barneys Web site. We want to be sure...