J.C. Penney is bidding farewell to its biannual “big book” catalogue. Instead, the retailer said it will throw greater weight behind “customized, more timely” specialty catalogues...
November 19, 2009
After 36 Years, J.C. Penney Ends 'Big Book' Catalogue
The 36-year-old big book had the heft of a telephone book and ranged from 900 to 1,500 pages.
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