J.C. Penney is bidding farewell to its biannual “big book” catalogue. Instead, the retailer said it will throw greater weight behind “customized, more timely” specialty catalogues...
department-stores
department-stores
November 19, 2009
After 36 Years, J.C. Penney Ends 'Big Book' Catalogue
The 36-year-old big book had the heft of a telephone book and ranged from 900 to 1,500 pages.
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