DDCLab Brings Space Age Feel to SoHo Store - Retail News including trends and analysis - WWD.com

DDCLab Brings Space Age Feel to SoHo Store

DDCLab Brings Space Age Feel to SoHo Store

by Sharon Edelson 

Posted Tuesday October 07, 2008

From WWD Issue 10/07/2008

NEW YORK — Beam me up, Roberto and Savania.

Roberto Crivello and Savania Davies-Keiller’s new 2,500-square-foot DDCLab flagship at 7 Mercer Street in SoHo highlights the designers’ use of high-tech fabrics and performance design with Space Age elements, such as a hexagonal futuristic space pod, glass boxes floating in midair and plexi honeycomb tubing. The designers call the store “a modern Noah’s Ark,” where the dominant species is shoppers, and bits of the past and present reside comfortably with the future.

The duo, who met in 1992, founded a design studio that attracted clients such as Reebok, Tommy Hilfiger, Gap...
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