For Chanel, an institution in Paris, New York has always been the second city.
Now there is a readdressing of that balance as new shops, counter innovations and renovations are being channeled to key retail accounts in New York, including Saks Fifth Avenue, Bergdorf Goodman and Bloomingdale’s.
“In New York, we intend to achieve the same dynamic status that Chanel has in Paris,” said Barbara Cirkva, division president of fashion, fine jewelry and watches at Chanel Inc., who was part of the Chanel entourage at Saks on Tuesday morning previewing the new landscape.
The program includes a flourish of makeovers that are required, given the growth...
Chanel's Big U.S. Push: Saks, Bergdorf Shops Boost Brand's Profile
Chanel's Big U.S. Push: Saks, Bergdorf Shops Boost Brand's Profile
by
Posted Wednesday September 03, 2008
Last Edited Thursday September 04, 2008
From WWD Issue 09/03/2008
Read the full article by SUBSCRIBING today!
Subscribe now to WWD.com for complete access to breaking news and events that shape the worldwide fashion, retail and beauty industries.
Subscription includes:
- Immediate access to breaking news 24/7.
- Search, comment on, clip and save articles and images.
- Daily downloadable PDF of WWD Daily Newspaper for worldwide access.
- Access every article from the past 12 month's issues.
- Access daily newsletters and weekly digests online.
- Read it anytime, anywhere.
- Start your subscription now for only 27 cents per day!
