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At 50, Barbie to Be Marketed as Fashion Brand

At 50, Barbie to Be Marketed as Fashion Brand

by Khanh T.L. Tran

Posted Friday November 14, 2008

Last Edited Monday March 02, 2009

From WWD Issue 11/14/2008

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EL SEGUNDO, Calif. — Turning 50 can be tough, but not for Barbie.

The iconic doll will mark the milestone next year with a push by parent Mattel Inc. to market Barbie...

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EL SEGUNDO, Calif. — Turning 50 can be tough, but not for Barbie.

The iconic doll will mark the milestone next year with a push by parent Mattel Inc. to market Barbie...

Read the full article by SUBSCRIBING today!

Subscribe now to WWD.COM, for complete access to breaking news and events that shape the worldwide Retail Industry.

Subscription includes:

• Immediate access to breaking Retail news 24/7, now via WWD Mobile.
• Beauty content everyday on the dedicated Retail channel.
• Retail coverage in WWD Morning Report daily email newsletter delivered right to your inbox.
• Downloadable PDF of WWD daily issues for immediate worldwide access.
• Full access to all of WWD.COM including 12months of Archived content.
• Search, comment on, clip and save articles and images.
• Read it anytime, anywhere.
• Start your subscription now for only 27 cents per day!

Click to SUBSCRIBE

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