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• Abercrombie Profit Drops 39.3 Percent
  Posted Nov 13, 2009
• Abercrombie $26.7M Loss Triggers Price Cuts
  Posted Aug 17, 2009
• Retail Execs See Pay Fall in '08
  Posted Jul 23, 2009
• A&F Stays on Message With Global Strategy
  Posted Jul 13, 2009
• Retention Bonus Boosts Jeffries Pay at A&F
  Posted Apr 13, 2009
• Fashion's Shifting Paradigm
  Posted Apr 13, 2009
• Abercrombie & Fitch Profits Fall
  Posted Feb 13, 2009
• NRF Advises Prudent Approach in 2009
  Posted Jan 14, 2009
• Volume-Generating Sales Promotions Will Hurt Q4 Earnings
  Posted Jan 12, 2009
• NRF Attracts Top Retail CEOs
  Posted Jan 9, 2009
• A&F Extends Jeffries' Contract
  Posted Dec 23, 2008
• A&F 2Q Results Decline From Year Ago
  Posted Aug 18, 2008
• Top Executives Still Seeing Green
  Posted Jul 24, 2008
• Abercrombie & Fitch Posts Q4 Profit Gain, To Slow Ruehl Expansion
  Posted Feb 15, 2008
• America's Top 50 Mega Brands
  Posted Dec 3, 2007

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A&F Stays on Message With Global Strategy

A&F Stays on Message With Global Strategy

by David Moin with contributions from Alexandra Steigrad

Posted Monday July 13, 2009

Last Edited Friday October 16, 2009

From WWD Issue 07/13/2009

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Despite a dramatic slump in sales, Abercrombie & Fitch Co. is thinking big and not letting up on its strategy or image-building.

The sexual overtones, aspirational product and defiant...

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Despite a dramatic slump in sales, Abercrombie & Fitch Co. is thinking big and not letting up on its strategy or image-building.

The sexual overtones, aspirational product and defiant...

Read the full article by SUBSCRIBING today!

Subscribe now to WWD.COM, for complete access to breaking news and events that shape the worldwide Retail Industry.

Subscription includes:

• Immediate access to breaking Retail news 24/7, now via WWD Mobile.
• Beauty content everyday on the dedicated Retail channel.
• Retail coverage in WWD Morning Report daily email newsletter delivered right to your inbox.
• Downloadable PDF of WWD daily issues for immediate worldwide access.
• Full access to all of WWD.COM including 12months of Archived content.
• Search, comment on, clip and save articles and images.
• Read it anytime, anywhere.
• Start your subscription now for only 27 cents per day!

Click to SUBSCRIBE

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People & Companies Mentioned

• Abercrombie & Fitch
• Jeffries, Michael S

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