A History of H&M'sDesigner Collaborations - Retail Store and Industry News - WWD.com

A History of H&M's
Designer Collaborations

A History of H&M's
Designer Collaborations

by WWD Staff

Posted Monday November 10, 2008

Last Edited Wednesday November 12, 2008

From WWD.COM


Interior of the new H&M featuring the Comme des Garcons collection.

Photo By Yukie Kasuga

The Swedish fast-fashion giant, H&M, has driven throngs of shoppers to its doors with ingenius, if eclectic, designer and celebrity collaborations.

Here, a look at H&M's brief history of collaborations, beginning with their most recent alliance with Comme des Garçons, to the company's first upscale design effort with Karl Lagerfeld, in 2002.


COMME DES GARCONS>>

ROBERTO CAVALLI>>

MARIMEKKO>>

KYLIE MINOGUE>>

VIKTOR & ROLF>>

MADONNA>>

STELLA MCCARTNEY>>

KARL LAGERFELD>>