Stefani Greenfield - People and Companies of Fashion, Beauty and Retail - WWD.com

All Profiles

Profile

Stefani Greenfield

Co-founder, Co-owner and Creative Director Scoop

WWD.COM

Send to a friend Print
A-  A  A+ 
Share
RSS

Photo By WWD Staff

Stefani Greenfield

Stefani Greenfield is co-founder and creative director of hip specialty boutique Scoop, which sells women’s and men’s apparel.

Her vision behind Scoop was to create the “ultimate closet” that organizes the latest fashion must-haves — not by designer label, but by color, classification and trend. The concept of mixing up designer items with lower-end items drew a loyal following and gained momentum among shops like Intermix, Barneys Co-Op and Neiman Marcus’ Cusp. Greenfield also became a co-host for “Scoop Style” on the Home Shopping Network.

Born in New York City, Greenfield earned a BA in mass communications from Tulane University in New Orleans. In 1989, she joined Donna Karan, rising to national sales director at DKNY. Greenfield moved on to Esprit as vice president of design and merchandising before teaming up with Uzi Ben-Abraham to launch the first Scoop store in 1996. Currently, there are 15 Scoop boutiques, and the company plans to expand internationally.

---------------------------------------------------------------------------------------------------------
SEE LIST AT LEFT FOR THE LATEST NEWS ON STEFANI GREENFIELD
---------------------------------------------------------------------------------------------------------


Greenfield is also co-founder of Love Heals, the Alison Gertz Foundation for AIDS Education. The Foundation was created to continue the AIDS awareness campaign started by her late friend.

RECENT IMAGES RELATED TO Stefani Greenfield

Search For More Images

  • Stefani Greenfield
  • Stefani Greenfield with her daughter
  • Stefani Greenfield center and Howard Socol right
  • Stefani Greenfield
  • Stuart Weitzman and Stefani Greenfield
  • Stefani-Greenfield

WWD.com is the authority for news and trends in the worlds of fashion, beauty and retail. Featuring daily headlines and breaking news from all Women's Wear Daily publications, WWD.com provides the most comprehensive coverage anywhere of fashion, beauty and retail news and is the leading destination for all fashion week updates and show reviews from New York, Paris, Milan and London.

Use of and/or registration on any portion of this site constitutes acceptance of our Terms of Use (REVISED 5/22/09) and Privacy Policy (REVISED 5/22/09).
© 2009 Fairchild Fashion Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Fairchild Fashion Group.

  • Back
  • WWD Home
  • Image Search
  • Close Slideshow
ADVERTISEMENT
Click to skip this ad
  • My Favorites
  • Images (0)
  • Articles (0)
minimize
    See More