Companies

Levi Strauss & Co.

Levi Strauss & Co.

Photo By Courtesy Photo

Levi Strauss & Co.

San Francisco

http://www.levistrauss.com

T 415-501-6000

Page 71 of 77
An ad for Levi Strauss Signature which has been a strong performer in the mass channel

No Celebration Just Yet: Levi's Net Leaps 376% But Firm Still Cautious

Levi Strauss still isn't about to celebrate a turnaround despite a triple-digit increase in earnings in the second quarter, as a pivotal second half looms.

- July 13, 2005

The Limited Jeans ad that will run in Limited stores

Denim Dish: Beckham Rocks L.A. ... Limited Launches Jeans ... A Win for Levi's ...

The Limited Jeans Collection is set to hit all 323 Limited stores in July ... Victoria Beckham rocks Los Angeles with her new denim line.

- June 16, 2005

A visual of a fall marketing campaign for Levis underwear

Levi's Goes Under the Jeans

NEW YORK — The first line of men's and women's underwear, daywear, sleepwear and loungewear bearing the Levi's label is being produced under license by Signature Apparel Group for fall 2005.

Officials at Levi Strauss and Signature Apparel...

- May 23, 2005

In Brief: Docker's President ... Scarpa Honored ... A-OK

DOCKERS' PRESIDENT: Levi Strauss & Co. has tapped John Goodman to be president of the company's U.S. Dockers business. Goodman, 49, comes to Dockers from Kmart Holding Corp., where he had been senior vice president and chief...

- May 17, 2005

Tag launched in December

Denim Dish: Tag Wants to Be 'It' ... Levi's Goes to La-La Land With Showroom ... Lee Jeans Goes Online

Levi's in La-La Land ... Lee goes online.

- May 5, 2005

Levis officials said the companys advertising budget primarily for the A Style for Every Story campaign was up 14 million in the first quarter

Strong Sales Boost Levi’s Earnings

Levi Strauss posted a $47.3 million profit on 4.5 percent revenue growth in its first quarter, but retail consolidation tempered any robust predictions.

- April 13, 2005

Dockers US sales last year came to 6494 million

Silten to Step Down as Dockers President

NEW YORK — Bobbi Silten, president of Levi Strauss & Co.’s U.S. Dockers division, will be stepping down from her post in June to take a six-month sabbatical, the San Francisco-based company said in a statement this...

- April 7, 2005

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