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FORCAST '98
THE AD PAGE CHALLENGE: HOW TO BEAT '97
PUBLISHERS ARE CAUTIOUSLY APPROACHING 1998, HOPING THEY CAN TOP A TERRIFIC YEAR.

Byline: Lisa Lockwood

NEW YORK -- Fashion and lifestyle publishers are...

– October 24, 1997

Fashion

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MEMO PAD

LUIS TO GUCCI? Gucci reportedly is close to signing photographer Luis Sanchis to shoot its spring ready-to-wear campaign. As reported last week, Mario Testino, responsible for Gucci's image ads the past few...

– October 24, 1997

Fashion

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TOMMY WORKS OUT

NEW YORK -- Tommy Hilfiger is putting some muscle into his fragrance business with a new scent meant to ride the fitness boom. Hilfiger Athletics is due out in April, and the designer's licensee, the...

– October 24, 1997

Fashion

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OUTDOOR OVERLOAD?

Byline: Sharon Edelson

Is outdoor advertising losing its creative edge, or has the multitude of messages -- stationary and moving -- made it impossible to break through the...

– October 24, 1997

Fashion

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ALBERTO-CULVER: DOING IT QUIETLY

Byline: Chantal Tode

NEW YORK -- Alberto-Culver Co. whispers when others roar.
In a era dominated by giant consumer-product companies brandishing megabrands, there is no...

– October 24, 1997

Fashion

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FRENCH MAGAZINES REBOUND

Byline: Jennifer Weil

PARIS -- After more than a year of flat advertising figures, French women's magazines are finally emerging from the doldrums. The number of ad pages sold has...

– October 24, 1997

Fashion

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COVERING THEMSELVES
THE COMPETITION FOR CELEBRITY COVERS HAS GOTTEN INCREASINGLY INTENSE AS EDITORS JOSTLE EACH OTHER FOR A SHOT AT A HOT STAR.

Byline: Louise Farr

LOS ANGELES -- Look at it as a skirmish in...

– October 24, 1997

Fashion

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COSMAR'S NEW FETISH: MAKEUP FOR TEENAGERS

Byline: Faye Brookman

NEW YORK -- In just a year and a half, Fetish has grown from a line of artificial nails to a full-fledged beauty brand.
First there was Nail...

– October 24, 1997

Fashion

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THE TEEN SCENE INTENSIFIES
TEEN EDITORS TAKE VARIED APPROACHES IN A COMPETITIVE MARKET.

Byline: Karen Parr

NEW YORK -- They're off and running.
Two new teenagers' magazines have hit the newsstands -- ...

– October 24, 1997

Fashion

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IO DONNA AND D SHAKE UP ESTABLISHED ITALIAN WEEKLIES

Byline: Sara Gay Forden / Samantha Conti

MILAN -- The two upstarts are winning the race hands down.
Fashion weeklies Io Donna and D shook up the women's...

– October 24, 1997

Fashion

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SERVICE: A TOTAL OVERHAUL
WOMEN'S MAGAZINES ARE NARROWING THEIR EDITORIAL SCOPE TO HIT KEY AREAS OF READERS' INTEREST.

Byline: Anne D'Innocenzio

NEW YORK -- They like young celebrities who are role models,...

– October 24, 1997

Fashion

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WORKERS GET $2M TO SETTLE EL MONTE SUITS

Byline: Kristi Ellis

LOS ANGELES -- Workers at the El Monte, Calif., sweatshop operation uncovered two years ago have reached out-of-court settlements totaling more...

– October 24, 1997

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