In a city where one-upmanship has become second nature, Fred Segal is preparing to take retail to the next level.
Here are the key trends from the Las Vegas men's trade shows.
Nuit d’Issey is due out globally in September.
Dubbed Wild, the brand's new men’s fragrance is all about muscular masculinity.
Top brands included everything from accessories and swimwear to technical outerwear.
The company is expanding the limits of its stretch technology with the introduction of Level II SGene yarns.
From mass to designer, brands are keying into the youth sector.