The fall ad campaign featuring Cara Delevingne is just the beginning of what could well be a pivotal year for the brand.
Saiger said that the entire process to create newer watches that better match his aesthetic took months.
The signer's first fragrance — called Adrenaline — will launch in August.
Designer and Luxury
His first collection will bow for fall 2015.
Some top spring fashion looks from the shows.
The sportswear brand is finally taking the plunge into Manhattan.
To appeal to the young man of today, the brand has turned to hip-hop artist B.o.B to front its campaign.