The plan is to maintain the brand’s Italian essence and high-end positioning.
Hello, Kanye! My cappuccino-driven tour of the new collections, feat. John Varvatos, Ermenegildo Zegna, Versace, Gucci, Armani, and Thom Browne.
Dubbed the Ultimate Men’s Health Guy, the average Joe-turned-cover model will be unearthed from a nationwide contest that begins Tuesday.
According to industry estimates, the new brand could do more than $70 million in worldwide retail sales the first year on counter.
Apparel sales alone are expected to eventually become a $1 billion business.
The updated e-commerce site features Graham's latest collection of furnishings, called “Crazy for Cuba.”