More than 1,100 domains with the new domain extension have been registered in just two months, including more than 600 luxury brands.
Two brands to watch in Vegas.
In September, the singer's licensee, Parlux Fragrances Inc., will launch Rogue Man by Rihanna.
Dubbed Wild, the brand's new men’s fragrance is all about muscular masculinity.
Licensee adds rights to Perry Ellis Portfolio and Laundry by Shelli Segal brands.
The company is expanding the limits of its stretch technology with the introduction of Level II SGene yarns.
From mass to designer, brands are keying into the youth sector.