The tech firm's pending initial public offering signals the coming of a tough new competitor to the U.S. market.
Designers are shaking up the traditional bomber jacket by updating it with a mix of fabrics, colors and textures.
Actor Matthias Schoenaerts returns for his second campaign.
Friday night's presentation was the second time the brand has shown in Asia.
The new collections will be targeted to better department stores, with Original Penguin launching for spring 2015 and Perry Ellis for back-to-school 2015.
Plans to expand retail into New York and other major markets.