The online men's wear retailer is based in the U.K. and specializes in cutting-edge brands.
Designers to open fourth London store during London Collections: Men.
The party took over the Top of the Standard at the Standard High Line.
Covering two floors and 1,200 square feet, the store is set in an historic Georgian townhouse at 35a Dover Street.
The brand signed a licensing agreement for the distribution of its sportswear in Russia, Turkey, Ukraine, the Baltic States and the Turk Republics.
The Men’s Grooming store has six categories, including shave, body care and skin care, and a range of products.