Market share outside North America lags at 0.25 percent, ceo Glenn Murphy told shareholders at the company's annual meeting.
The recipients of the NewGen Men sponsorship will show their spring/summer 2014 collections during the next round of London Collections: Men shows.
The party took over the Top of the Standard at the Standard High Line.
Covering two floors and 1,200 square feet, the store is set in an historic Georgian townhouse at 35a Dover Street.
ATM Anthony Thomas Melillo, which launched in spring 2012 as a high-fashion T-shirt line for women and men, has expanded into a total lifestyle line.
The Men’s Grooming store has six categories, including shave, body care and skin care, and a range of products.