SouthPole's White Heat

The hip-hop brand hauled piles of white snow to a Brooklyn studio where R&B artist Mario took the stage for SouthPole’s fall/winter advertising campaign.

By Jessica Pallay

young-mens/news

BROOKLYN, N.Y. — Spring has barely blossomed, but SouthPole is readying for blizzards.

The young men’s hip-hop brand hauled piles of cushy white snow to a Brooklyn studio where...

SouthPole's White Heat

The hip-hop brand hauled piles of white snow to a Brooklyn studio where R&B artist Mario took the stage for SouthPole’s fall/winter advertising campaign.

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