SIMA Seeks a New Tide

After a decade of yearly gatherings of SIMA, one couldn’t help but notice the party animals were considerably tamer.

By Jessica Pallay and Andrew Harmon

sportswear/news

SAN JOSE DEL CABO, Mexico — After a decade of yearly gatherings of the Surf Industry Manufacturers Association here, the waves still crash, the sun still shines and tequila is still acceptable...

SIMA Seeks a New Tide

After a decade of yearly gatherings of SIMA, one couldn’t help but notice the party animals were considerably tamer.

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