The power of personality is alive and well for Winter Olympics marketers.
Brands are putting their prestige and cash behind top gold medal contenders, such as snowboarder...
sportswear
sportswear
February 10, 2010
Olympics Spell Opportunity for Brands
For the Olympics, brands are putting their prestige and cash behind gold medal contenders, such as snowboarder Shaun White and skier Lindsey Vonn.
sportswear/news
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